At least 10 year’s hands on experience in Market Mix Modelling, with rich and complete
data sets
data sets
Strong statistical knowledge and understanding in relevant techniques (OLS, Bayesian
etc..)
Proven experience in managing and developing an analytical team
In-depth knowledge of media planning and marketing, especially in UK
Experience working with clients from a variety of sectors
Proven ability to lead and develop a large team of analysts
Ability to juggle multiple projects/clients
Expert in R (inc Shiny) and Excel
Strong commercial acumen – ability to work efficiently, with a focus on profitability
Keen attention to detail with a questioning mindset
Understanding of the UK marketplace for brands and media
Strong communication skills
etc..)
Proven experience in managing and developing an analytical team
In-depth knowledge of media planning and marketing, especially in UK
Experience working with clients from a variety of sectors
Proven ability to lead and develop a large team of analysts
Ability to juggle multiple projects/clients
Expert in R (inc Shiny) and Excel
Strong commercial acumen – ability to work efficiently, with a focus on profitability
Keen attention to detail with a questioning mindset
Understanding of the UK marketplace for brands and media
Strong communication skills